A Casual Relationship Among Brand Image, Brand Trust and Brand Value：The Case of Man Luxury-Good Industry
碩士 === 銘傳大學 === 管理研究所 === 93 === This study employed the man luxury-good industry as an example to investigate the relationship among the different shared value, perceived support of customer and brand image, brand trust and consciousness risk. In addition, we investigated the effect of brand trust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aqc8t7 |