A Casual Relationship Among Brand Image, Brand Trust and Brand Value:The Case of Man Luxury-Good Industry
碩士 === 銘傳大學 === 管理研究所 === 93 === This study employed the man luxury-good industry as an example to investigate the relationship among the different shared value, perceived support of customer and brand image, brand trust and consciousness risk. In addition, we investigated the effect of brand trust...
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ndltd-TW-093MCU054570402018-04-10T17:12:45Z http://ndltd.ncl.edu.tw/handle/aqc8t7 A Casual Relationship Among Brand Image, Brand Trust and Brand Value:The Case of Man Luxury-Good Industry 品牌形象、品牌信任與品牌價值因果關係之研究-以男仕精品為例 Chih-Peng Chen 陳志鵬 碩士 銘傳大學 管理研究所 93 This study employed the man luxury-good industry as an example to investigate the relationship among the different shared value, perceived support of customer and brand image, brand trust and consciousness risk. In addition, we investigated the effect of brand trust and consciousness risk to brand value. We employed a quota sampling method, which divided four sub-areas in Taipei city. According to the results of the recursive system, shared value, perceived support of customer and brand image had significant influences to brand trust and consciousness risk. Instead of having the direct influence to brand value, brand trust and consciousness risk had the direct influence to brand value. Beside, by the moderating mechanism of the bran value, the effect of brand trust and consciousness risk would be stronger. Tser-Yieth Chen 陳澤義 2005 學位論文 ; thesis 102 zh-TW |
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碩士 === 銘傳大學 === 管理研究所 === 93 === This study employed the man luxury-good industry as an example to investigate the relationship among the different shared value, perceived support of customer and brand image, brand trust and consciousness risk. In addition, we investigated the effect of brand trust and consciousness risk to brand value. We employed a quota sampling method, which divided four sub-areas in Taipei city.
According to the results of the recursive system, shared value, perceived support of customer and brand image had significant influences to brand trust and consciousness risk. Instead of having the direct influence to brand value, brand trust and consciousness risk had the direct influence to brand value. Beside, by the moderating mechanism of the bran value, the effect of brand trust and consciousness risk would be stronger.
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author2 |
Tser-Yieth Chen |
author_facet |
Tser-Yieth Chen Chih-Peng Chen 陳志鵬 |
author |
Chih-Peng Chen 陳志鵬 |
spellingShingle |
Chih-Peng Chen 陳志鵬 A Casual Relationship Among Brand Image, Brand Trust and Brand Value:The Case of Man Luxury-Good Industry |
author_sort |
Chih-Peng Chen |
title |
A Casual Relationship Among Brand Image, Brand Trust and Brand Value:The Case of Man Luxury-Good Industry |
title_short |
A Casual Relationship Among Brand Image, Brand Trust and Brand Value:The Case of Man Luxury-Good Industry |
title_full |
A Casual Relationship Among Brand Image, Brand Trust and Brand Value:The Case of Man Luxury-Good Industry |
title_fullStr |
A Casual Relationship Among Brand Image, Brand Trust and Brand Value:The Case of Man Luxury-Good Industry |
title_full_unstemmed |
A Casual Relationship Among Brand Image, Brand Trust and Brand Value:The Case of Man Luxury-Good Industry |
title_sort |
casual relationship among brand image, brand trust and brand value:the case of man luxury-good industry |
publishDate |
2005 |
url |
http://ndltd.ncl.edu.tw/handle/aqc8t7 |
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