The Implementation of a Customer Relationship Management System--Based on Mobile Technology

碩士 === 明新科技大學 === 工程管理研究所 === 93 === In recent years, the Customer Relationship Management is emphasized by the enterprises. Customers pursuit unique and personal goods or services. Due to the dynamic properties of the customers, how to attract and retain customers is a question. And how to enhance...

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Bibliographic Details
Main Author: 洪祥益
Other Authors: 王妙伶
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/36094690428327498567