Initial Research and Framework-Building of Young Person’s Fantasy and Consumption Fantasy
碩士 === 國立政治大學 === 企業管理研究所 === 93 === The study aims to investigate a special and unique consumption motivation – “Consumption Fantasy”, which is a fantasy-driven consumption behavior. Even though having been applied to a few product promotions or advertisements, the concept has rarely been explored...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09830889099903946839 |