The Impact of Service Guarantees on Consumer Behavior: Service Involvement as Moderating Variable
碩士 === 國立中興大學 === 企業管理學系研究所 === 93 === Recently, consumer behavior is popular with academia and industry. It could be described as a social science which is the most closest to the practical field. The better the marketers get insights of consumers' perceptive reaction through marketing tools;...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63492273083074064562 |