Influences of Country of Origin and Consumer Ethnocentrism on Brand Preferences
碩士 === 國立中興大學 === 行銷學系 === 93 === This study examines how consumer ethnocentrism influences preferences of imported or domestic brands of mobile phones while considering the country of origin effects. The CETSCALE was applied in the study to examine the intensity of consumer ethnocentrism. The dat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06458507958893365213 |