A Study on Relationships among Service Recovery Strategy, Customer Satisfaction and Customer Behavior Intention: Using International Tourism Hotels in Taipei as an Example
碩士 === 國立中興大學 === 行銷學系 === 93 === ABSTRACT Service recovery has been defined more recently in a more proactive way as the seeking out and dealing with service failures. Customers often react strongly to service failures, so it is critical that an organization’s recovery efforts be equally strong an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67679862907975063333 |