Market segmentation of high-tech industry standing on the TPL viewpoint
碩士 === 國立中興大學 === 行銷學系 === 93 === Segmentation is about identifying and targeting customer groups through their needs and wants, as well as determining which customers and need will be addressed and with what manner and intensity. The implication is that segmentation helps to homogenize markets hete...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79993112837730588916 |