The Effect of Loyalty Programs, Perceived Value, Post-Purchased Satisfaction, Anticipated Regret and Loyalty Intention- The Case of Automobile Industry
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 93 === According to the statistic from Ministry of Transportation and Communication, one out of five persons owns a car in Taiwan and the owning proportion is growing about 20% per year. Because of the limited of parking space, it is difficult for Taiwanese’s famil...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91491475721294239074 |