A Customer Acceptance Model for Online Shopping

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 93 ===   Ever since the widespread usage of online transaction, e-commerce development has become a competitive strategy for corporations, aiming to synchronize, satisfy, and spread the needs of consumers. This study discusses the interactive model of consumer trust,...

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Bibliographic Details
Main Authors: Mei-Ling Lin, 林美玲
Other Authors: Wann-Yih Wu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/88036533475995712496