The Impact of Consumer Ethnocentrism and Vanity Traits on Product Purchase Intention
碩士 === 國立暨南國際大學 === 國際企業學系 === 93 === Since Taiwan entered the WTO in 2001, domestic firms face the global competition during the past years. The consumer ethnocentrism is a construct which used to explain the phenomenon why the domestic consumer has a perceptual bias in favor of domestic products....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78453751459547513188 |