Participating attitudes, motivation, constraints and behavior of adventure tourism
碩士 === 國立體育學院 === 休閒產業經營學系碩士班 === 93 === Adventure tourism is worth to promote in Taiwan because of the diversity of travelers’ demand and the advantage of the congenital geographical environment. According to Ajzen’s (1991) study, individuals’ behavior is positively related to their attitude. When...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50341399738818665381 |