A Study of Discovering Customer Value: Integrating Data Mining Technique and Customer Lifetime Value Analysis
碩士 === 國立交通大學 === 管理科學系所 === 93 === Customer relationship management (CRM) has become an important strategy for businesses. In an environment of intense competition, the finding, maintenance and strengthening of customer value is key to a business in making a profit. Past studies have found that cus...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/39476432161094253270 |