Brand Equity Formalization through the Spokesperson of Ladies’ Fashion Industry and Demographic Statistic
碩士 === 國立交通大學 === 管理科學系所 === 93 === For an ad to be successful, both creativity and celebrity are important factors. Nowadays, mode of advertisement with endorsers is mostly populated by the enterprises, hoping to leverage celebrity’s characteristic and further to enhance or strengthen what the prod...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27558788934728610340 |