A Study on Purchasing Behavior and Market Segmentation of Female self-selective Cosmetics Consumer in Taipei
碩士 === 國立交通大學 === 經營管理研究所 === 93 === As the society changed, cosmetics is no longer a luxury for mature women and has become a necessary for more and more people. To attract the younger customers, there are more and more cosmetics brands involving in the self- selective channel.Therefore, The goal...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43696461277074421216 |