A study on the consumer behavior and market segmentation of international Tourist hotel in Taiwan--- taking employees in Hsinchu Science Park as an example

碩士 === 國立交通大學 === 經營管理研究所 === 93 === The importance of international hotels rises dramatically in tourism industry in recent decades as they provide accommodation, meals, entertainment, and places for business conferences or diplomatic affairs. Due to the increasing Taiwanese purchasing power and go...

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Bibliographic Details
Main Authors: Min-Szu Wu, 吳旻思
Other Authors: Prof. Quang-Hua Chen
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/87243627847490643319