The Research of Brand Equity and Market Segmentation--Using Six Brands of Cosmetics as an Example
碩士 === 國立交通大學 === 經營管理研究所 === 93 === Taiwan economics is different from ten years ago, and people can see more and more overseas brands of cosmetic in Taiwan. People in Taiwan can reach more information and start to attach importance to cosmetics. This is a great market, so the marketing strategy an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87872832757585702332 |