The Consistency betweens Corporate Identity and Product Identity of Hand Tool Products

碩士 === 國立交通大學 === 應用藝術研究所 === 93 === In Taiwan, there are many small and medium enterprises (SME) without explicit corporate identity. For the purpose of managing for sustainability, an appropriate identity will play an important role in the sustainable corporation to differentiate the corporation...

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Bibliographic Details
Main Authors: Ching-Yun Lin, 林清雲
Other Authors: Ming-Chuen Chuang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/s37nrj