The Evaluations of Brand Extensions - Application of Structural Equation Model
碩士 === 國立中央大學 === 企業管理研究所 === 93 === In the last decade, more than eighty percent of commodities have been pushed into the market with brand extension to reduce the risk of introducing new brand. In this research, we explore brand extension evaluations of consumers by parent brand type and brand ext...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80837785149107355512 |