The Case Study of B2C Enterprises’Customer Relationship Management
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 93 === Abstract Customer relationship management (CRM) can not only be a concept, but a management within a strategic structure need to be thoroughly carried out in this time of customer first. Previous enterprise used to put emphasis on profit only and they neg...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77992054052226010668 |