A Study of Marketing Strategies of OBM Business for Companies Involved in OEM and OBM
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 93 === There is a trend for Taiwanese Original Equipment Manufacturing (OEM) Companies involved in Own Brand Management (OBM) business. In general, companies expect to get advanced technologies from their OEM customers and to increase market shares from OBM business...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99585333242399823810 |