The Customer Relationship Management Drivers in Taiwan's Opto-Electronics Industry : An Empirical Study

碩士 === 國立東華大學 === 國際企業學系 === 93 === Customer Relationship Management (CRM) is one of the most important business issues in achieving sustainable competitiveness. It is a customer-centric strategy to acquire and retain customers through information technology (IT) for making profits. Taiwan’s opto-el...

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Bibliographic Details
Main Authors: Meng-hui Huang, 黃孟惠
Other Authors: Han-yuh Liu
Format: Others
Published: 2005
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