The Customer Relationship Management Drivers in Taiwan's Opto-Electronics Industry : An Empirical Study
碩士 === 國立東華大學 === 國際企業學系 === 93 === Customer Relationship Management (CRM) is one of the most important business issues in achieving sustainable competitiveness. It is a customer-centric strategy to acquire and retain customers through information technology (IT) for making profits. Taiwan’s opto-el...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17327055353290965816 |