The Effects of Payment Equity on Customer Retention- An Empirical Study of Credit Cards’ Customers

碩士 === 國立東華大學 === 國際企業學系 === 93 === Abstract The government’s allowing the establishments for the new banks in 1990’s and passing the new laws of financial holding in the beginning of 2001 reflect the situation of a fierce competition in the domestic financial market. Also, these are critical challe...

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Bibliographic Details
Main Authors: Hong-Jie Chen, 陳弘捷
Other Authors: Kuo-Chung Chang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/23699204571206897661