The Application of Mystery Shopper in Measuring the Service Quality of Hotel Telephone Reservation - A case Study of a Resort Hotel
碩士 === 國立東華大學 === 觀光暨遊憩管理研究所 === 93 === In the last few years, hospitality industry has been one of the government’s major areas of administration concerns. In order to expand and cultivate potential markets, as well as maintain the current ones, every hotel has been giving every effort to increase...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86193016027969070927 |