Assessing the Long-term Impact of a Consistent Advertisng Campaign and Headline on Consumer Memory and Brand Association
碩士 === 國防管理學院 === 資源管理研究所 === 93 === This study assessing the long-term impact of a consistent advertising (high、low )campaign and headline (long、short)on consumer memory and brand association. According to Kathryn. Braun and Michael(2004)a consistent long-term advertising campaign is an effective w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49045724813412030040 |