The Application of Data Warehouse Technology in Customer Relationship Management System- An Example of chain Drugstore

碩士 === 南華大學 === 資訊管理學研究所 === 93 ===   The main task of forever management for enterprise is having a benefit. According to research report, if the percentage of maintaining the customer can rise to 5%, each customer value can increase to 25-100%,80%’s benefit come from 20% of customers [10, 13], as...

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Bibliographic Details
Main Authors: Yu-Chuan Lin, 林祐全
Other Authors: Hung-pin Chiu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/90876531510798667343