A Study on Purchasing Decision of Domestic Readers of Best-Sellers
碩士 === 南華大學 === 出版事業管理研究所 === 93 === The trend of popular goods purchasing has been pervasive and burgeoning recently, numerous best-sellers are established for various kinds of products. Their purposes are mostly for propagation and promotion. The cognition of book merchandizing is widely accepte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06646257518830685460 |