Investigating the Relationship between Event Visitors'' Motivation, Experience Quality, Satisfaction and Behavior Intention: A Case of the 2004 Tainan International Chihsi Arts Festival
碩士 === 南華大學 === 旅遊事業管理學研究所 === 93 === Event tourism adopted by not only foreign but also domestic tourism authorities has been a common strategy for destination development and promotion. The issue of the effect of experience quality on event tourism was important but neglected. This study aims to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60048147321993993264 |