A Study of the Relationship among Tourism Experience, Brand Image and Loyalty -- A Case Study on Janfusun Prince Hotel
碩士 === 南華大學 === 旅遊事業管理學研究所 === 93 === With the coming of the era of touching consumption, more enterprises set up their brand image via real experiencing in order to let consumers have a story and scenario in mind while contacting the products. Customers can own unique and precious memories by th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48466103715818853310 |