The Relationship among The Brand Image, Brand Equity and Purchase Intension on Travel Industry
碩士 === 南華大學 === 旅遊事業管理學研究所 === 93 === Brand image, the attitudes towards products that consumers hold in their minds, has various associations and is displayed in the form of network. Based on characteristics of network, brand image can be classified as functional image, symbolic image, and experi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57862055343624044536 |