A Study of the Relationship among Customer Experience, Experiential Value and Brand Equity－A Case Study of Janfusun Prince Hotel
碩士 === 南華大學 === 旅遊事業管理學研究所 === 93 === The purpose of this study is to explore customer experience, experiential value and brand equity. The questionnaire is adopted as the research method in Janfusun Prince Hotel. The data is analyzed by descriptive analysis, and factor analysis is used to develop...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74650678319252170839 |