The Impirical Investigation of the Consumber Subcultural Entity and New Mobile Features on Consumer Implusive Buying Behavior

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === Abstract With the explosion of information and technology, the communication way among people has been changing. Through rapid development of the Internet and Cable TV,the information transmitting among people is instant. According to DGT report on Mar. 2004...

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Bibliographic Details
Main Authors: Chin-Huang Chen, 陳錦煌
Other Authors: Fu -Yung Kuan
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/87706150178229503999