To analysis valuation mechanism of Home Delivery industry from addition value of Brand Equity
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === As time goes by, the power and implication of Brand are expanding. Brand is not simply a trademark; it is decisive asset, which can engender more additive values. Thus Brand just like a “value system”. Moreover Brand is the important asset to the corporate,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86837969551942172561 |