A Study on Using Means-End Chain Model to measure Compulsive Buying in 3C Products
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === This research utilizes the Means-End Chain theory to measure the compulsive buying trait of consumers. According to the results: First, in the population variable of heavy user , the male who usually married and are among 26~44 years old and can spend 15000...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/53601024233897345881 |