The qualitative research in exploring intangible asset construction of hypermarket business
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === In the hypermarket business of Taiwan, it includes some internationally huge retailers and other regionally small competitors. The distinguishing feature of hypermarket business is intensely price competition and low switch cost for consumer. Therefore, it c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/81706236618404771785 |