The Application of Fuzzy Theory to Consumers’ Store Categorization
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === This research uses fuzzy logic, product categorization and the product attributes, to understand the categorized view of the product with consumers. Finally develop consumers’ product categorization way and extend the view categorized to the shop to consumer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88620163020011542184 |