An Study of Conflict Effect Towards Trust and Power From Channel Retailer Perspectives

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === The power imbalance and lack of trust on the Manufacture-retailer relationship has been long existing in the retailing sector of industry; this also gives rise to the conflict between them and also affects the cooperation and growth in the retail channel ind...

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Bibliographic Details
Main Authors: Shih-Chung Chou, 周世中
Other Authors: Ying-Kiate Kho
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/53813016649535700247