The Effects of Lifestyle, Product Attribute and Purchase Situation on Consumer Involvement and Purchase Intention: An Example of Female Cosmetics
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 93 === This research is based on the involvement theory, discussing if the involvement theory can effectively predict the consumer behavior and Cosmetics market. By using Linear Structural Models, we try to find out the effects of lifestyle, product attribute and p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88052701340472492826 |