The study of Taiwan’s strategy in developing cultural and creative strategy-take the example of publishing industry

碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === This study preliminarily introduced the concept of “cultural creative industry” and chose “publishing industry” –which has been neglected in the industry study in the long run-as the main subject in this study. This study analyzed the developing trend and strat...

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Bibliographic Details
Main Authors: Yi-pei Wu, 吳宜珮
Other Authors: Hsien-tang Tsai
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/37527608282350742132