Consimers'' Purchasing Attitude Toward the Sales Promotion Model "Pay Dealing and Delivering fee, and Get It freely"

碩士 === 國立中山大學 === 傳播管理研究所 === 93 === As more and more consumers getting used to surfing the internet, the situation which the e-shops confronting is also getting tougher and more competitive. How to impress their consumers becomes an important issue for the e-business corporate. In this difficult si...

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Bibliographic Details
Main Authors: Shang-yu Chen, 陳尚郁
Other Authors: Jiun-ying Huang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/26420444825471836663