A study for merit approved with strategy of IMC--as an example as promotion of smoke-free restaurants.
碩士 === 國立中山大學 === 傳播管理研究所 === 93 === The main idea of Integrated Marketing Communication (IMC) is to combine with multimedia and all interesting shareholders, and concentrate on the major audiences. It has been used in several fields because of its integrated characteristic. In the past, the field o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83036322251293475381 |