The study of framing and anchoring effect on Internet buyers'' purchasing intention and price estimates
博士 === 國立中山大學 === 資訊管理學系研究所 === 93 === Internet has become a new form of mass media since its commercialization in early 1990’s. While the transaction platform moves from bricks-and-motar to Internet, potential factors that influence consumers’ purchase decisions changed. Because they cannot touch t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67483453485449510044 |