The Transformation of Technical Innovation Strategies -Competitive Dynamics of Mobile Phone Industry

碩士 === 國立清華大學 === 科技管理研究所 === 93 === The “Innovation” is the power of high technology industry. It is very important issue how to integrate technology innovation and marketing strategy to get good sales performance. This thesis is about the competitive dynamics of Taiwan mobile phone industry in 200...

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Bibliographic Details
Main Authors: Chang Yu-Hua, 張佑華
Other Authors: Wang Kuo-Ming
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/17032691057340857487