The Study of Cooperative Relationship between Business and the Athletes -A Case of Chniese Professional Baseball League Players
碩士 === 國立臺灣師範大學 === 體育學系 === 93 === From early donating forms to the nowadays sports sponsorships, “athletes” play an irreplaceable role in the sports sponsorship field as far as the interactive relation between sports and business is concerned. The products, especially the ones endorsed by famous a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28563790967680656540 |