A Case Study of Traveling Website Customer Relationship Management：Using Data Mining Method
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 93 === Purchasing via the Internet was one of the most rapidly growing forms of shopping, with sale growth rates that outpace buying through traditional retailing, especially in traveling products. In this study, a traveling website’s Customer Value Analysis (CVA)...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rt6dn3 |