Evaluation of Corporate Sports Sponsor Effects - Case Study of Mitsubishi Motors Sponsored Brother Elephants Baseball
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 93 === The corporate sponsorship has been increasing popular in Taiwanese professional baseball. How to evaluate the effects of sponsorship became more and more important. The purpose of this study was to understand the sponsorship effects. This study refered to Az...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/47407690517326295593 |