Understanding the Brand Associations in the Professional Teams: Empirical Study of “President” & “Brothers” Professional Baseball Teams
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 93 === The purpose of this study was to understand the brand associations of “President” & “Brothers” Professional Baseball Teams. Questionnaire was applied to examine the brand associations in the Professional Baseball Teams. Samples of “President” & “Brot...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65087007849142743012 |