A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 93 === Abstract In this paper a systematic fuzzy multi-criteria decision making model utilized to select the relationship marketing techniques for air cargo business is developed. First, referring to historical literatures, seven criteria and five feasible alternatives...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31439351639987002242 |