A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 93 === Abstract In this paper a systematic fuzzy multi-criteria decision making model utilized to select the relationship marketing techniques for air cargo business is developed. First, referring to historical literatures, seven criteria and five feasible alternatives...
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ndltd-TW-093NTOU53010132016-06-01T04:25:05Z http://ndltd.ncl.edu.tw/handle/31439351639987002242 A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business 航空公司貨運業務關係行銷技術評選之研究 Chiu-Hui Wu 吳秋慧 碩士 國立臺灣海洋大學 航運管理學系 93 Abstract In this paper a systematic fuzzy multi-criteria decision making model utilized to select the relationship marketing techniques for air cargo business is developed. First, referring to historical literatures, seven criteria and five feasible alternatives are developed. Seven criteria are:intent to re-cooperation, secondary behavior, toleration to price, satisfaction of transaction growth, relationship for long-term cooperation, commitment and trust. Moreover, the five feasible alternatives are:relationship benefits, reciprocal interdependence, communication and cooperation, assistance, human relation. Then, by using the fuzzy set theory, a fuzzy multi-criteria decision making model of selecting the relationship marketing techniques for air cargo business is constructed. Finally, an example of selecting the relationship marketing techniques for air cargo business is used to demonstrate the operational prose of proposed model. Gin-Shuh Liang 梁金樹 2005 學位論文 ; thesis 75 zh-TW |
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碩士 === 國立臺灣海洋大學 === 航運管理學系 === 93 === Abstract
In this paper a systematic fuzzy multi-criteria decision making model utilized to select the relationship marketing techniques for air cargo business is developed. First, referring to historical literatures, seven criteria and five feasible alternatives are developed. Seven criteria are:intent to re-cooperation, secondary behavior, toleration to price, satisfaction of transaction growth, relationship for long-term cooperation, commitment and trust. Moreover, the five feasible alternatives are:relationship benefits, reciprocal interdependence, communication and cooperation, assistance, human relation. Then, by using the fuzzy set theory, a fuzzy multi-criteria decision making model of selecting the relationship marketing techniques for air cargo business is constructed. Finally, an example of selecting the relationship marketing techniques for air cargo business is used to demonstrate the operational prose of proposed model.
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author2 |
Gin-Shuh Liang |
author_facet |
Gin-Shuh Liang Chiu-Hui Wu 吳秋慧 |
author |
Chiu-Hui Wu 吳秋慧 |
spellingShingle |
Chiu-Hui Wu 吳秋慧 A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business |
author_sort |
Chiu-Hui Wu |
title |
A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business |
title_short |
A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business |
title_full |
A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business |
title_fullStr |
A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business |
title_full_unstemmed |
A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business |
title_sort |
study of selecting the relationship marketing for airlines’ cargo business |
publishDate |
2005 |
url |
http://ndltd.ncl.edu.tw/handle/31439351639987002242 |
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