A Study of Selecting the Relationship Marketing for Airlines’ Cargo Business

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 93 === Abstract In this paper a systematic fuzzy multi-criteria decision making model utilized to select the relationship marketing techniques for air cargo business is developed. First, referring to historical literatures, seven criteria and five feasible alternatives...

Full description

Bibliographic Details
Main Authors: Chiu-Hui Wu, 吳秋慧
Other Authors: Gin-Shuh Liang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/31439351639987002242

Similar Items